1. Purpose: The purpose of the study is to analyze the marketing system of the plastic door of Aziz Pipes Limited in Bangladesh.
2. Design/methodology/approach: Exploratory research design has been used for the study. The study has collected data from primary and secondary sources. The study has obtained primary data from manufacturers, dealers, developers, architectural firms and individual consumers selected through a purposive sampling technique. Opinions of the respondents about the marketing system of the plastic door have been gathered through face-to-face interviews using separate sets of semi-structured (open-ended and closed-ended) questionnaires for each category of respondents. However, secondary data have been gathered and analyzed for the study from company annual reports, books, journals, and websites.
3. Findings: The findings of the study indicate the existing marketing system and channels of distribution used, sources, and kinds of raw materials, PVC profile manufacturing process, the pricing policy, opportunity and threat analysis, and marketing functions faced by the company. There is a major limitation, especially in promotional efforts. Therefore, the company should take effective measures to create a favorable brand image towards markets and attain relatively better performance in this industry following a market-driven strategy.
4. Practical implications: The study has practical implications for the manufacturers, dealers, developers, architectural firms, individual consumers, investors, policymakers, industry experts, and media to discuss and create a sustainable marketing practice for the plastic door in Bangladesh.
5. Originality/value: The study will help to originate the value to the manufacturers, dealers, developers, architectural firms, and individual consumers of the plastic door if the effective and efficient marketing system can be practiced more rigorously for the better proliferation of the segmented markets. As a result, marketers can incorporate the convenient marketing mix structure in order to provide insight into the plastic door industry in Bangladesh to evaluate the effectiveness of their marketing strategies and tactics.
-----For Citation: Arif, M. Z. U., Saker, A. H., & Haider, S. (2020). Marketing System of Plastic Door in Bangladesh: A Study on Aziz Pipes Limited, International Journal of Trade and Commerce- IIARTC, 9(1), 200-212.
Available from: https://www.researchgate.net/publication/343820486_Marketing_System_of_Plastic_Door_in_Bangladesh_A_Study_on_Aziz_Pipes_Limited [accessed 24 June 2023].